James BerzinsDirector, TXGB
James is an experienced leader with a focus on digital and how it can change the way organisations and markets work. For more than 15 years he has worked on transformative projects across the private, public sector and third sector – most recently for the likes of Ofsted, Department for International Trade, Crown Commercial Service and VisitBritain.
James is the Director of TXGB, the B2B digital marketplace setup in partnership with VisitBritain to connect businesses and enable trade. This infrastructure enables tourism suppliers to promote their products to a wider audience, and offers distributors real-time access to a wider range of accommodation, tours, attractions, events than would otherwise be unavailable to them.
TXGB is one of a handful of ideas cited in the UK Sector Deal for Tourism as a way Government can accelerate the development and commercialisation of digital technology to reduce barriers in the sector.