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Sharon Orrell

Head of Research and Insight - VisitEngland

Sharon is a market research professional with over 20 years’ agency and clientside experience. She started her career with Research International in London before moving to Munich where she worked for research agency Infratest Burke and for the publishing company Meister Verlag. On returning to London she joined TNS, where as a Director in the Consumer Division she managed some of the company’s largest FMCG accounts.

In 2008 she joined VisitEngland as Head of Research and Insight, where she has responsibility for delivering a wide-ranging programme of research, intelligence and evaluation to inform the work of both the organisation and the English tourism industry, and in the past year, has delivered an extensive insight programme to support the delivery of the new Discover England Fund.

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